Founder case study — 2022
A legal-referral network built from zero to 300+ lawyers.
Mis Abogados.Ec matched everyday clients across Ecuador with vetted lawyers by specialty and location. I founded and ran the operation end to end — recruiting, ops, and the platform.
300+
LAWYERS RECRUITED NATIONWIDE
13
PRACTICE AREAS COVERED
1
FOUNDER, END TO END
THE PROBLEM
Finding a trustworthy, affordable lawyer in Ecuador meant asking around and hoping. Clients had no fast way to match with someone who knew their specific issue, was priced fairly, and was actually reachable.
WHAT I BUILT
- Recruited and vetted a network of 300+ independent lawyers across the country, organized by practice area and region.
- Designed the intake process: clients described their issue via WhatsApp and were routed to a matching lawyer within the network.
- Built and managed the WordPress site and content operation, including legal-education articles to drive organic search traffic.
- Owned the full operating model — partner onboarding, quality control, and client-side communication — as a solo founder.
WHY IT'S NOT ACTIVE TODAY
I paused the venture to relocate to the U.S. and focus on project management and operations roles. The groundwork — recruiting a 300-person professional network, structuring a two-sided marketplace, and running it solo — is the experience I bring to my next role.